The image of the urban space. Social semiotics readings, data, and assumptions

Abstract Contemporary urban space and contemporary life is rife with signs markers either collective or individual meaning, as the main symbolic regulator/leader in socio-cultural presence management of space. Urban city centres present a high degree sign density that on one hand express established conventional (in strict sense term), which are accepted fairly, general way, other define semantic symbolisms according to regulating modes attitudes our behavior respectively indicated. This paper focuses ambiguity aspect conceptual by examining important research variables such as: distinctiveness signs, representation idea they ‘convey’, especially both technical standards socio-environmental images form.